Portfolio entries describe reported work. Independent verification is not documented on this profile. Ask for the baseline, measurement source, and a relevant client reference.
Fidelity Private Shares
Lifted Paid Leads 47% and Organic Conversions 35% for Fidelity Private Shares
Fidelity Private Shares, a leading platform for private market investments, faced fragmented content strategies, limited asset availability, and inconsistent tracking across multiple lead sources. We built an integrated digital strategy across paid search, paid social, SEO, programmatic, email and content, and creative. The work drove a 47% QoQ increase in lead volume from paid media, a 35% QoQ lift in organic conversions, a 28% QoQ increase in organic conversion rate, and organic social engagement that beat goals on LinkedIn and Twitter by more than 150%.
Challenge
Fidelity Private Shares had fragmented content strategies, limited asset availability, and inconsistent tracking across multiple lead sources. The goals were to lift conversion performance across paid and organic, improve paid media efficiency, attribute conversions to channels more accurately, and streamline content strategy to support investor and issuer acquisition.
Approach
• Reallocated paid search budget and refined targeting, and ran Meta creative optimization with enhanced remarketing formats and refined audiences
• Updated SEO and content to improve keyword visibility and user experience, and ran programmatic ads aimed at quote requests and inquiries
• Improved website tracking to attribute conversions by channel and streamlined organic social strategy on LinkedIn and Twitter for investor and issuer acquisition
KEH
Drove a 39% Revenue Lift for KEH Through Full-Funnel Digital Optimization
KEH, a leading buyer and seller of pre-owned camera gear, needed more Sell and Shop conversions while balancing performance across both business units. We built a full-funnel strategy across paid search, paid social, SEO, and programmatic, using refreshed creative, stronger audience segmentation, and A/B testing. The work drove a 39% YoY lift in paid social revenue, an 836% YoY increase in Sell quotes, 13% YoY growth in Shop CPC revenue, 12.2% YoY growth in organic revenue, and 79% QoQ growth in programmatic revenue.
Challenge
KEH needed to grow Sell and Shop conversions amid shifting user behavior, complex campaign segmentation, and the need for market-specific creative. The goal was to improve ROAS and balance performance across both business units while scaling paid search, social, SEO, and programmatic.
Approach
• Built a full-funnel performance strategy across paid search (Google and Microsoft Ads), paid social (Meta), SEO, and programmatic display
• Refreshed creative, tightened audience segmentation, and ran A/B tests, with incremental budget tests for PMax and market-specific campaigns
• Strengthened SEO foundations with schema, internal linking, and product page optimization, and added programmatic prospecting and remarketing
KEH
Drove a 39% Revenue Lift for KEH Through Full-Funnel Digital Optimization
KEH, a leading buyer and seller of pre-owned camera gear, needed more Sell and Shop conversions while balancing performance across both business units. We built a full-funnel strategy across paid search, paid social, SEO, and programmatic, using refreshed creative, stronger audience segmentation, and A/B testing. The work drove a 39% YoY lift in paid social revenue, an 836% YoY increase in Sell quotes, 13% YoY growth in Shop CPC revenue, 12.2% YoY growth in organic revenue, and 79% QoQ growth in programmatic revenue.
Challenge
KEH needed to grow Sell and Shop conversions amid shifting user behavior, complex campaign segmentation, and the need for market-specific creative. The goal was to improve ROAS and balance performance across both business units while scaling paid search, social, SEO, and programmatic.
Approach
• Built a full-funnel performance strategy across paid search (Google and Microsoft Ads), paid social (Meta), SEO, and programmatic display
• Refreshed creative, tightened audience segmentation, and ran A/B tests, with incremental budget tests for PMax and market-specific campaigns
• Strengthened SEO foundations with schema, internal linking, and product page optimization, and added programmatic prospecting and remarketing
Reported results
- +836% YoY Increase in Sell Quotes
Harvard Kennedy School
Lowered Cost Per Lead and Grew Enrollment Reach for Harvard Kennedy School
Harvard Kennedy School needed cost-efficient enrollments and wider awareness for its Public Leadership Credential (PLC) and Executive Education programs. We launched LeadGen form ads and asset-based ads that cut cost per lead to a fraction of previous costs, diversified spend across LinkedIn, Google, and Display, and added net-new prospecting to reach finance professionals, senior leaders, and media creators beyond retargeting. We also redesigned the PLC microsite, streamlined the enrollment process, and built automated email workflows, which improved navigation and increased conversions.
Challenge
Harvard Kennedy School needed to drive cost-efficient program enrollments while expanding awareness of its Public Leadership Credential and niche Executive Education courses. The goals were to lower cost per lead, build targeted campaigns for specialized executive audiences, and redesign assets to streamline the application process.
Approach
• Lowered CPL with LeadGen form ads and asset-based ads promoting brochures and program guides, removing website conversion barriers
• Diversified across LinkedIn, Google, and Display, with net-new prospecting to finance professionals, senior leaders, and media creators using InMail and static ads
• Redesigned the PLC microsite, streamlined enrollment to reduce drop-offs, and added automated email workflows (re-engagement drips, inquiry responses, urgency campaigns)
Reported results
- CPL Cut to a Fraction of Prior Cost
Ramp
Earned a WSJ Exclusive and 27 Hits for Ramp's $500M Funding News
We used Ramp's $500M Series E-2 funding announcement to position the company as a leader in AI finance. The news landed an exclusive in The Wall Street Journal, plus coverage in Reuters, TechCrunch, Crunchbase, and Axios, for a total of 27 hits and 12 newsletter mentions across top-tier media. The announcement also sparked conversation on X and LinkedIn, with mentions from Techmeme, Patrick O'Shaughnessy, and Simon Taylor. It was the culmination of a nearly two-year effort to shift Ramp's media narrative from fintech startup to AI power player.
Reported budget: $25K - $50K · Duration: 3 months
Challenge
Ramp had just raised $500 million in Series E-2 funding and wanted to use that news moment to highlight its future growth trajectory as an AI leader in finance. The goal was to move the story beyond a fintech valuation headline and into a broader narrative about AI-powered finance.
Approach
• Anchored the funding news with a Wall Street Journal exclusive, built on an introductory chat between Ramp's CEO and the WSJ's AI reporter a month earlier
• Extended the story across Reuters, TechCrunch, Crunchbase, and Axios, plus newsletters and social
• Built on a nearly two-year effort to move Ramp's media narrative from fintech startup to AI power player
Reported results
- 27 Hits and 12 Newsletter Mentions
