Portfolio entries describe reported work. Independent verification is not documented on this profile. Ask for the baseline, measurement source, and a relevant client reference.
Playa Bowls
Celebrating the Bowl That Started It All
National Acai Day marked a prime opportunity to celebrate Playa Bowls' signature superfruit and reward their most loyal members.
We tapped into the cultural moment to drive excitement, sales, and Playa Rewards growth with a one-day-only offer: $5 off any Açaí bowl for Loyalty Members.
By pairing a culturally relevant holiday with bold creative, personalized content, and a high-value offer, Playa Bowls turned a simple reward into a full-blown summer celebration. This campaign shows how loyalty programs can do more than retain—they can inspire, convert, and delight.
Reported budget: $10K - $25K · Duration: 1 month
Approach
Utilize lifecycle and paid messaging to build awareness in the two weeks before and drive engagement with the Playa Bowls brand for National Açaí Day.
We created a 4-touch journey designed to build hype, personalize the experience, and drive reward redemption:
Find Your Perfect Açaí Bowl Quiz
An interactive flowchart that matched users with one of five signature bowls
How to Redeem Guide
A clear, mobile-friendly breakdown of how to apply the $5 reward
Join the Celebration Social CTA
Encouraged users to show their bowl and atg Playa Bowls on social Media
a UGC showcase and hashtag prompts for engagement
Paid Media Strategy
We launched a targeted media campaign focused on two key audiences:
Loyalty Member
Encouraged redemption with personalized, reward-driven messaging
Non-Members+Website Retargeting
Pushed signups with value-forward creative (Find Your Perfect Açaí Bowl Quiz) — Join Now & Get $5 Off
Blaze Pizza
15% Sales Lift Powered By Segmented Offer Strategy
We helped Blaze Pizza surpass the goal of generating 8-10% increase of incremental sales from existing loyalty members during the typically slow month of August through segmented offers and messaging to loyalty members. We developed a 5-week, multi-offer campaign targeting various customer segments. Despite technical limitations, we managed the highly manual execution with on-the-fly adjustments, collaborating closely with the client to meet their goals.
Reported budget: $25K - $50K · Duration: 3 months
Challenge
Historically August is a slow month.
Approach
We introduced customer segmentation, standardized offer testing and showed them new ways to leverage their loyalty platform, in order to develop a multi-offer campaign targeting various customer segments.
Floor Coverings International
Driving Record-Breaking Leads Through a High-Energy Fall Promotion
Floor Coverings International transformed their fall campaign into a high-impact, limited-time event with FLOORfest—paving the way for an annual tradition.
Floor Coverings International® launched FLOORfest, a national fall promotion offering 10% off and/or 0% financing to drive urgency, generate leads, and help franchise owners maximize year-end revenue.
The objective was to drive high-quality leads and conversions through a seasonal, urgency-driven promotion that positions Floor Coverings International as the go-to brand for homeowners ready to start their flooring projects now.
The result was a season of strong conversions and measurable ROI that set a new benchmark for seasonal marketing success.
Reported budget: $25K - $50K · Duration: 6 months
Challenge
Winter often slows the home improvement industry, and in 2024, post-COVID softening, increased travel, and rising interest rates made the slowdown even more pronounced.
Approach
Creative Concept: FLOORfest
FLOORfest is simple, sticky, and fun to say. It creates a memorable hook that franchise owners can use in local marketing while tying back to the brand’s “Meaningful Connections” ethos. The lighthearted festival theme creates seasonal urgency while staying flexible for various digital and print applications.
Paid Media Strategy: We launched a targeted media campaign focused on the key audiences.
Through bold creative, urgency-driven messaging, and irresistible offers, the promotion generated exceptional lead volume and energized customers to start their flooring projects now.
Bloomin' Brands: Outback Steakhouse
Increasing Active Membership 40% YoY
We improved the performance of Outback Steakhouse’s email and SMS campaigns through data analysis and deeper customer segmentation.
The hypothesis was that these loyal diners were more inclined to dine in and may be averse or concerned with ordering Outback online. Therefore, we created an email campaign that laid out the exact steps necessary to order online, breaking down barriers to adoption. We then tested that messaging against a control of the standard promotion of e-commerce.
Even when facing significant challenges, we remain committed to moving forward and achieving measurable results.
Reported budget: $25K - $50K · Duration: 6 months
Challenge
Post-COVID, our Outback Steakhouse’s casual dining loyalty membership dropped despite a successful e-commerce transition. They needed help stopping the attrition and regaining momentum.
Approach
We introduced the RFM (Recency, Frequency, Monetary) Data Model and integrated those segments into programs, improving engagement
and sales.
Leveraging two years of customer segmentation data and analysis, we guided strategic offer targeting for Outback Steakhouse and other brands. In addition to handling campaign development and deployment, we established standard operating procedures for internal teams.
